Why we chose to manufacture, not import
It would have been easier to trade. Bring containers in, put a label on them, sell them on. Plenty of businesses in this category do exactly that, and it’s a reasonable way to make a living. We went the other way in 2007, when we became the first company in Pakistan to manufacture brushes on a mass scale — and today we remain the only manufacturer of spin mops in the country. That decision cost more upfront and took years longer to pay off.
What we got in return was control. When a customer tells us a handle is uncomfortable or a mop head wears unevenly, we can change the mould rather than send an email overseas and wait a season for the next shipment. Stock doesn’t disappear because of a port delay or a currency swing. And the value stays here — in local jobs, local skills, and a supply chain that our wholesalers can actually rely on. Around 60% of what we make serves the Pakistani market and 40% goes abroad, which tells us the standard travels.